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Give your viewer a win before the reel ends — 2026-09-09
Don't hand them the big idea. Pick the one small thing they could do in the next ten minutes, while they are still holding their phone, and promise exactly that.
Want better sound? Stop buying microphones — 2026-09-02
The room is doing more damage to your audio than your microphone is. Four things to change before you spend anything at all on new kit.
The first eight words decide the whole video — 2026-08-19
A working method for writing openers, taken from twenty-five years of watching people decide within a second whether to keep watching.
What twenty minutes a day actually looks like — 2026-07-30
Most people do not lack time for video. They lack a place to start each session, so every attempt begins from a blank page and costs an hour.

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